VIDAPAY Marketplace
B2B e-commerce platform re-design
UX ROI B2B E-commerce User Testing Web
B2B Wireframes UI Design Usability Testing User Telemetry Prototyping UX ROI Dev Handoff
UX Research Qualitative User Interviews Participant Recruitment UX Advocacy
Mobile Conversion User Interviews Systems Design Personas Mockups Prototyping Usability Testing
My UX approach is rooted in human-centered design and user feedback.
More about my UX leadership approach
I'm a UX generalist with a
physical product and freelance web design background.
I have 10 years of experience as a designer and
self-starter in small agile product teams.
My strengths are operating as a UX leader and pioneer, helping to establish stakeholder support
for UX and scale design ops for internal and external development delivery.
2013
As a UX generalist, I've had opportunities ranging from research-intensive to purely facelift. I'm proudest of the projects where I was able to step up the expectations for involving user feedback in the product development cycle.