VIDAPAY "Semi-Assisted Sales App"
- Native Mobile and Poynt POS Smart Terminal App
- Portfolio
- VIDAPAY Poynt App
T-CETRA already handles merchant processing, but our web portal creates logistical and
training hurdles for businesses where prepaid mobile or e-money services are only one of
several income streams.
In urban areas, stores can specialize in just
wireless - but how can we make VIDAPAY a frictionless part of the rural and convenience
landscape?
The cast of characters:
The main userbase for T-CETRA's VIDAPAY portal is prepaid mobile dealers.
Most are in urban or suburban areas in a phone repair shop, electronics store, or in some
cases a different business offering phone plan refills on the side.
The
newly-targeted rural and convenience sector is a different story.
In short - Transform the web portal for trained wireless industry professionals into a mobile app for untrained gas-station clerks. Make it fast, foolproof, and friendly enough to easily sell franchises on its value.
Simplyifying everything was my first order of business. I spent the early concept phase walking back and forth between the technical, business leadership, and operations teams, asking questions:
Covering dozens of phone carriers' respective processes in one catch-all flow left a lot of
optimization room for any specific product.
The traditional set of owner-operator values centered on helping trained, self-interested
merchants make money and run a smart business. A new set of values - convenience,
simplicity, and fool-proof - would require cutting back the cruft.
The basic idea of a full-service wireless store is that a customer can walk in with no knowledge of what phone or carrier they want and walk out with a good deal. In convenice land - more products are hands-off sales. Clerks typically do not recommend a brand of cigarettes, type of scratch-off, or grade of gasoline. What if customers came ready with their own info?
We surveyed and concepted on when clerks should bring VIDAPAY into the picture - before ringing up in the POS? During? All as one app, or with customer-driven actions in-between?
Activation is normally lengthy multi-step process.
Solution: Phone-in-a-box
packaging a fixed phone and plan together for one scannable SKU. Scan the barcode
and all the product info is loaded.
Top-ups are error-prone due to
customer and clerk knowledge gaps.
Solution: Leverage carrier partner lookup
APIs - not to hit one, but to hit all of them until we get a match. They won't mind
the extra traffic if it means they're getting more sales volume and fewer escalated
issues.
