I was fortunate to join T-CETRA at a point in the company's growth where a capable technical team and engaged leaders were actively looking for ways to grow and improve their platform.
User-centered design relies on understanding users and involving them in your products, and I focused my efforts as the organization design leader on leveraging our users' feedback.

Pursuing and integrating user feedback opened new doors for T-CETRA with our business partners and positioned the UX team as a meaningful influence in the company. As a result of this success, I was tapped to represent T-CETRA's commitment to innovation when the company explored expanding their tech community footprint.

With a proven ROI and some stellar support from the IT management, we were able to expand the UX team to tackle more workload.
I mentored two junior UX designers and helped expand the UI collaboration between the IT-oriented UX team and the Marketing-oriented graphic design staff so we could leverage individual skillsets and level up our brand across all touchpoints.

With a strong user-centered mission and capable designers, the T-CETRA UX team became a bridge between departments and drove organizational improvements.

From Sales to Customer Service to E-Commerce, coworkers knew my team and I had good info --
(because we were connected directly to the end users)
-- and knew we cared about their teams' problems (because our users felt those problems).